Maximising Member Engagement: RAA’s Enhanced Email Marketing Success

Written By plastyk studios

Say no to 💩 emails and get more 😍 with us.

RAA

The Mission

RAA delivers a wide range of services to over 800,000 members. The Email Direct Marketing (EDM) team needed to ensure corporate communications and time-sensitive member promotions—featuring animated elements—worked seamlessly across all email clients, devices, and operating systems.

The Outcome

In close collaboration with the RAA EDM team, Plastyk translated marketing communications into compelling, results-driven content. Through real-time reporting and A/B testing, we optimised email sends to achieve the highest possible open rates, maximizing member engagement and driving significant ROI.

The Impact

Highly engaging emails that make an impact. RAA achieved twice the industry average open rate, doubled the average click-through rate, and reduced the bounce rate by 50%.

plastyk studios
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